Here's Morning Brew's Instagram strategy

I dig deeper into MB's rapid growth on Instagram and come back with findings

Author

Samer C.
February 26th, 2024 • Reading Time: 5 minutes

Hey friends,

You’ve seen it, I’ve seen it!

Just last week, Alex Lieberman and Austin Rief, Morning Brew’s co-founders announced that the brand just become the fastest-growing media brand on Instagram. Here are the numbers:

New followers in the last 90 days:

  1. Morning Brew: 212K

  2. Bloomberg Business: 100K

  3. WSJ: 77K

  4. Forbes: 67K

  5. Vox: 24K

Being a big MB fan, I had to look under the hood and come back with learnings for all of us. Let’s unpack how they've brewed up success.

So, grab your coffee, and let's break it down.

Some numbers, then we deep-dive

I looked at the last 20 Reels published on Morning Brew to find patterns, do a top-line analysis of their engagement numbers, and write the below observations.

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