Best Practices for Your LinkedIn Profile Part 1

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Today, we’re talking LinkedIn…

Love it or hate it (it is cringey sometimes, yes!), it is the easiest platform to grow your social presence, personal brand, or network professionally.

Why do I say it’s the easiest?

Out of +1 billion users on LinkedIn, only 11 million create content.

If you start today, you will be in the top 1%

Today, we'll cover everything you need to know BEFORE posting on LinkedIn.

A few things that I believe:

Your LinkedIn profile ≠ your CV

Your LinkedIn profile = your business site.

Your LinkedIn profile is like your personal landing page, so treat it accordingly.

Let’s dive in!

Part 1: Content Strategy 101

Before posting content, you must define the GOAL of your LinkedIn profile. To do this, ask yourself this simple question:

“WHY am I posting on LinkedIn?”

Are you trying to:

• Generate more leads for your business?

• Position yourself as a thought leader within your niche?

• Land speaking engagements?

• Attract business partnerships?

• Grow your email newsletter?

• Network with your favorite business leaders?

It may be for ALL of the reasons above, but try to prioritize one.

With your goal in mind, WHO specifically are you trying to attract with your content?

For example, if you’re trying to generate more leads for your business, your ideal target audience for your content would be someone who’s a good fit to buy your product/service.

But don’t stop there!

The key to having a powerful LinkedIn presence is to write down your ideal target audience:

• Problems

• Fears

• Desires and aspirations

• Frustrations