I Analyzed 28,335 Ramadan Posts So You Don't Have to

I analyzed 28,335 pieces of content that were published during Ramadan 2023. I looked at all major public social media platforms (not YouTube, though—since it’s not necessarily a social medium), coming from all major broadcasters across MENA.

What I wanted to find out was:

1. Breaking down the monolith of MENA entertainment into genres (to the best of my ability)

2. Which entertainment genre was most watched?

3. Which genre had the most ad breaks?

4. Which genre drove the most money to broadcasters

Methodology:

Excruciating labeling of these 28K+ posts, a pivot table, and a love for watching Ramadan content. I couldn’t identify the margin of error, but I’m convinced that my findings are solid. The results you will see are top 10’s in each category.

Caveat:

Advertising spend from Egypt was at an all-time low during Ramadan 2023 because of the currency devaluation that was still very much happening. This significant drop severely affected the input, hence the results you’re about to see.

Ready? Here are the findings…