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8 Algorithm Secrets for Marketers
Looking at common myths from a marketing POV
Samer C.
April 8th, 2024 • Reading Time: 7 minutes
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⏰ The Summary
8 Myths about social media algorithms
Top updates of the week
And more…
“Instagram is broken”
“TikTok is not working for us”
Ever felt like you're trying to crack a code with social media algorithms?
It's like trying to win a game where the rules keep changing.
Today, I’m diving deep into the thick of it to address myths that I get from clients, business partners, and friends.
But first, here’s the deal (I always say this in client meetings): Everything we will address today is valid today, literally at the time of me writing this newsletter.
Things might (and will) change all the time.
You have been warned.
Now, let’s dive in…
Myth 1: Posting More = Better Reach
Maybe at some point until mid-2023 this true-ish, but with better machine learning, it has become less relevant.
Reality: As corny as this sounds, quality still trumps quantity. Algorithms prioritize engaging, relevant content over the frequency of posts. Consistently delivering value will improve visibility and engagement.
Myth 2: The Algorithm is a Black Box
While there’s a certain level of secrecy around algorithms, the algorithm isn’t immune to a rigorous content strategy. We can make it work for us.
Content strategy should be flexible and addressed every quarter.
Reality: Your social media strategy is a living organism, always open to change. If you have to get buy-in from leadership or stakeholders, you have to convince them that your strategy will be changing—a lot. Every involved should make peace with that.
Myth 3: All Platforms Favor the Same Content Types
Instagram and TikTok love vertical videos (and photos), Linkedin still rewards text updates (and carousels, I hear), and so on.
No two platforms are the same.
Reality: Each platform has its strategy and algorithm.
Also, audience behavior varies greatly across each one.
Two things here: 1) Tailoring content to each platform, and 2) something I always advise my clients to do: if a platform is pushing a new format, start adopting it ASAP.
When platforms push new formats, the algo will always reward early adopters with more reach.
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