5 Social Trends That Worked in Q1 2024

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⏰ The Summary

• 5 social trends that emerged in Q1 2024

• Instagram is testing 3-minute Reels (finally!)

• Teens are resurrecting Facebook’s Poke feature.

• YouTube rolled out a tool to label content made with Gen AI.

• TikTok introduced the new creator rewards program.

• Threads has entered the fediverse.

• Snapchat introduces Sponsored AR Filters.

• An influencer campaign went wrong for MAC Cosmetics.

5 Best Practices That Proved Successful

#1 Long-form content is back

For the past 3 years, short-form content has been center stage for the strategy of brands and creators. I remember spending hours advising my clients and partners that “15 seconds is long enough.”

Then Reesa Teesa happened last month and cemented that audiences don’t necessarily have short attention spans when the content is good.

The 'Who TF Did I Marry? ' story, posted on TikTok, was 50 parts long with most of the videos being 10 minutes long, bringing the total watch time to well over 7 hours.

Seven. Hours.

Just this week, Instagram started testing 3-minute Reels.

Long-form is going nowhere and it's only natural to see TikTok and Instagram encourage longer videos.

The challenge will lie in incorporating long-form content without completely abandoning trends.

Shout out to the folks at the American Marketing Association for helping bring today’s list of best practices.

The AMA is putting together a 6-week online training for a small cohort in April which you should check out.

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