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5 Digital Media Trends for 2025
And how you can use them for your business
Samer C.
February 5th, 2025 • Reading Time: 7 minutes
In partnership with
The media landscape changed a LOT in 2024.
And from the looks of it, 2025 is not going to be any different.
Today, my friends, we will go through 5 digital media trends I think will take over in 2025.
#1 Local media makes a comeback
The death of traditional newspapers and mainstream media due to high printing costs and outdated business models is giving way to something new: digital-first local media outlets.
These newcomers are building direct relationships with their communities through newsletters and events.
#2 AI Search Optimization
I am no AI bro, and definitely not an expert on search optimization.
However, as AI chatbots increasingly dominate search results, brands are adapting their strategy.
Case in point? Google anything right now and most probably the first answer is a compiled answer by Gemini, Google’s AI solution.
For media companies and content-heavy brands, the focus is shifting from traditional content creation to structured data that can feed AI systems and voice assistants.
Broadcast media has been replaced by TikToks and Reels.
The future of retail is happening where people already spend their time - on social platforms.
TikTok Shop, Whatnot, and Amazon Live are transforming how we shop, because why send customers to a website when they can buy with one swipe of the thumb on social?
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#4 Beehiiv transforms content marketing
I’ve written multiple times (here and here) about how amazing beehiiv has been transforming content marketing and the newsletter business.
This year, I predict beehiiv will keep positioning itself as the Shopify of content platforms.
Starting with best-in-class newsletter tools, they have expanded rapidly into acquiring Typedream, the website design app, launched an advanced web editor, expanded messaging and community features, and keep being the market leader in helping content creators make money.
Beehiiv will be to content marketing what Shopify is to e-commerce.
#5 Prediction markets make news, news
2025 is set to be the year prediction markets go mainstream, potentially accelerated by Robinhood's entry into the space.
We saw this during election season on Polymarkets. We saw this in January with anything from games to the weather.
These markets will quickly become a powerful tool for substantiating news narratives with real-time data.
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