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3 Things to Focus on This Week
This Week: All about the Olympics, TikTok Shops will be in EU, and Cookies
Samer C.
July 29th, 2024 • Reading Time: 5 minutes
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The last two weeks have been quite eventful on the world stage, so today's newsletter is shorter than usual (and I have post-vacay blues). But I do recommend you keep an eye on the upcoming headlines.
Let’s go!
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🏅 Olympic memes
What are major world events if it weren’t for the memes?
Between catching up on recaps on TikTok and my 9-to-5, I am keeping an eye on the quality memes the social media team for the Olympics is churning out. So far, it’s been okay. I’m guessing if you’re on the Olympics social team, you would aim for wholesome memes.
PS: I always wonder how big their social media team must be. What a job!
Here’s one I found nice
🍪 Google abandons plan to deprecate 3rd party cookies
If only they said that some four years ago when every ‘expert’ and their aunt started writing opinion pieces about the “cookieless future.”
The plan to get rid of 3rd party cookies never sounded well-thought of to begin with and it left everyone scrambling.
Keeping cookies is a good thing, for the time being.
🛒 TikTok Shop is coming to Spain, Ireland, and rest of the EU
Although it seems like the initial plan was to roll it out to more markets, TikTok Shop is finally being launched in Spain, Ireland and EU. Probably a big push to test these markets before expanding the product to bigger countries.
Merchants, creators and creator agencies in these markets have been asked to ‘get ready.’
📱 WhatsApp reaches 100 million users in the US
The #1 global messaging app is finally getting some traction in the US. I think Meta is putting a buck or two behind marketing WhatsApp in the market seeing that 1) it has big business messaging potential, and 2) it might be Meta’s ‘super app’ in a few years.
Regardless, it’s good to see the US is joining the rest of the world on this app.
“Real-life people don't think about whether content is premium or not. They just enjoy themselves. Video is video. If you're talking to an 18-year-old, they aren't thinking about whether YouTube Shorts or TikTok content is premium. The attention of the video itself and the format it's delivered in is what matters"
- John Terrana, Chief Media Officer at Vayner speaking to whether Gen Z will watch the Olympics on TikTok or Peacock.
I found these interesting reads for you:
For my fellow nerds:
Here’s a cool TikTok summarizing the opening ceremony:
@olympics A show like no other! 💚 #Olympics #Paris2024 #OpeningCeremony #SportsTok
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